Florida's Most Trusted Health Insurer
Florida Blue, the state's Blue Cross and Blue Shield plan, is the largest health insurer in Florida and one of the most recognized names in Medicare. They offer Medicare Advantage HMO and PPO plans, Medicare Supplement coverage, and Part D drug plans.
Service Area: Statewide Florida
States Served: FL
CMS Star Rating: 4 out of 5 stars
AM Best Rating: A+
Broker Support Line: 1-800-926-6565
Agent Portal: https://agents.floridablue.com
Florida Blue offers the following plan types for eligible Medicare beneficiaries and insurance consumers:
Independent agents must complete the required annual certification before selling Florida Blue plans. AHIP certification is a prerequisite. Carrier-specific product certification is also required each plan year.
Certification Platform: Florida Blue Agent Portal
Annual certification required via Florida Blue Agent Portal. AHIP must be on file. Separate certification paths for MA and Medicare Supplement.
Independent insurance agents looking to contract with Florida Blue can get started through Producers Arena. We provide contracting support, certification guidance, and ongoing agent resources for markets. Producers Arena works with both captive and independent agents to simplify the contracting and onboarding process.
Commission Notes: CMS maximum compensation for Medicare Advantage. Medicare Supplement commissions follow state-approved schedules.
Florida Blue supports multiple enrollment methods for licensed agents: